Adobe Premiere to integrate generative fill
"Adobe (Nasdaq: ADBE) announced beta availability of Premiere Pro’s first set of Firefly-powered video editing workflows powered by the new Firefly Video Model (beta), along with enhancements and upgrades to the app’s performance and user experience. New features include Generative Extend (beta) which addresses a common but complex challenge in video editing by making it easy for video professionals to extend clips to cover gaps in footage, smooth out transitions and hold on shots longer for perfectly timed edits. The new upgrades in Premiere Pro unlock more creative time for busy editors, including by tripling export speeds and offering a new context-sensitive properties panel, and are generally available to Premiere Pro customers today. The Firefly Video Model (beta) is the first publicly available video model designed to be commercially safe.
“We believe our Firefly Video Model will revolutionize video editing in ways that video professionals are going to love,” said Ashley Still, senior vice president, digital media at Adobe. “The latest innovations across Premiere Pro, After Effects and Frame.io will empower video professionals to do their best work more quickly, efficiently and beautifully.”
First Firefly-Powered Video Workflows
Adobe has been deeply engaged with professional video editors over the past year to understand how generative AI can solve real problems in their work. A common challenge that surfaced throughout this community engagement was the ability to create new media from an existing clip to help fine-tune edits, hold on a shot for an extra beat or add a few frames to cover a transition. The Firefly-powered Generative Extend tool (beta), now available in Premiere Pro (beta), was designed to make shots a little bit longer by generating entirely new frames at the beginning or end of a clip. It can also be used to extend audio clips to create ambient “room tone” to smooth out audio edits. Just click and drag for the perfect edit.
To help video professionals quickly communicate their creative intent, create b-roll to fill gaps, or to add new elements to a shot.
Adobe also released today the new Generative Video (beta) module powered by Adobe Firefly.
As with all Firefly generative AI models, the Firefly Video Model (beta) – and the features it powers, like Generative Extend (beta) – is designed to be safe for commercial use. Adobe trained its Firefly generative AI models on licensed content, such as Adobe Stock and public domain content. In addition, Adobe’s AI features undergo an AI Ethics Impact Assessment to ensure that they meet the company’s AI Ethics principles of accountability, responsibility, and transparency. Content Credentials, which act like a “nutrition label” for digital content to show how it was created and edited, are applied to select Firefly-powered features such as Generative Extend and Firefly Video Model outputs to indicate the use of generative AI."
Posted by Staff ~ article: News.Adobe.com